The NFL is on a slippery slope towards oblivion.
Ratings and stadium attendance has been an atrocity.
Now the league is officially feeling it from the advertising department.
A new poll recently came out proving that Colin Kaepernick and his anthem-kneeling descendants have attributed to the downfall of the NFL.
After losing money from the NFL boycotts, Papa John’s CEO John Schnatter called out the league’s owners for their lack of leadership in putting an end to the protests.
The irony is that Papa John’s was one of the NFL’s biggest advertisers and made the league a ton of money as “the official pizza of the NFL”. Yet Schnatter ultimately had to resign as CEO for vocalizing his disappointment with the league because the protests had impacted his business.
But now, even though Schnatter no longer CEO, rumor has it that Papa John’s is considering not running their ads even during the Super Bowl.
“Papa John’s has advertised itself as the “official pizza of the National Football League,” but now reports say the chain is thinking of canceling its ads during this year’s Super Bowl.
After months of controversy over its NFL connections, the fast-food chain has not confirmed its participation in the upcoming event, according to the Louisville Courier Journal.
“We currently do not have a Super Bowl spot booked or produced, but are exploring our options in and around the game,” Papa John’s chief marketing officer Brandon Rhoten said.
“I didn’t buy my Super Bowl spot last year until the Monday before the game, so you never know.”
Further complicating the pizza chain’s decision, is the controversy over comments by founder and now former CEO John Schnatter who said in October that the pizza chain had lost millions due to the NFL’s anthem protests.
Schnatter eventually apologized for saying that the NFL protests had hurt the company’s bottom line, but he was later ousted as CEO of the company over the ensuing controversy over his statements.
As founder of the company, Schnatter was also the face of Papa John’s on commercials on radio and TV. But now that he has been ousted as CEO his status as the brand’s spokesman has likely come to an end.
Still, despite Schnatter’s controversial comments, Papa John’s has hinted that the company does not feel beholden to the NFL.
“We can’t be beholden to their success. … We’ll take advantage of it, and when they win, we’ll win.
But when they’re not doing as well, we don’t want to suffer,” Rhoten recently told Ad Age.”
The Super Bowl has always been the cream of the crop for commercials, so for a major company like Papa John’s to be considering not participating in the biggest night for commercials is a big deal.
It just may be the turning point for the NFL failing so miserably.