Americans are growing tired of corporate propaganda.
Consumers are finally rejecting left-wing messaging.
And Target could be in big trouble after a “woke” catastrophe.
Bud Light found out the hard way that its core customer base is not interested in “woke” messaging.
The beer company entered into a sponsorship deal with controversial transgender influencer Dylan Mulvaney.
Since then, company sales have tanked 26% with no signs of a bounce-back.
Now Target could be the next company in the crosshairs of a boycott.
The big-box store was called out for promoting transgender swimsuits for kids.
After the story went viral, executives at the company called an emergency meeting to deal with the backlash.
From Fox News:
“Some southern Target stores were forced by the corporation to move LGBTQ Pride merchandise away from the front of their locations after customer ‘outrage’ to avoid a ‘Bud Light situation.’ Many Target locations across the country feature massive June Pride month displays on an annual basis, with items this year ranging from ‘tuck friendly’ bathing suits for transgender people to mugs that say ‘gender fluid.’ But the retail juggernaut has been criticized by some conservatives for the displays, with children’s items particularly irking many customers.”
For years, conservatives have avoided culture war issues and abstained from activists like boycotts, but apparently that is the only language “woke” corporations understand.
A Target insider told Fox, “We were given 36 hours, told to take all of our Pride stuff, the entire section, and move it into a section that’s a third the size. From the front of the store to the back of the store, you can’t have anything on mannequins and no large signage…We call our customers ‘guests,’ there is outrage on their part. This year, it is just exponentially more than any other year…I think given the current situation with Bud Light, the company is terrified of a Bud Light situation.”
Worse yet, Target partnered with a literal Satanist for transgender merchandise aimed at children.
Target sold one design that read, “Satan respects pronouns.”
Even by the standards of woke corporations, @Target‘s partnership with a satanist to push the trans agenda on children is remarkable.
— Tom Cotton (@TomCottonAR) May 23, 2023
Target eventually pulled the items after backlash.
“[I]n the midst of the pride-themed onesies, socks, shoes, and swimsuits were at least two items by the U.K.-based designer Abprallen. The individual behind the brand identifies as a transgender gay man — a biological woman attracted to males — and satanist, even paying homage to the satanic figure Baphomet…”
The designer, who goes by “Erik,” wrote on social media:
“He means to you what you need him to mean. So for me, Satan is hope, compassion, equality, and love. So, naturally, Satan respects pronouns. He loves all LGBT+ people. I went with a variation of Baphomet for this design, a deity who themself is a mixture of genders, beings, ideas, and existences. They reject binary stereotypes and expectations. Perfect.”
This is whom Target is doing business with.