Hollywood truly believes that it’s invincible.
They’re not careful though. They act as if movies are a necessary commodity like food and water. It’s not.
And the industry is terrified of these latest box-office numbers.
The industry is terrified of these latest box-office numbers.
Summer movies are the biggest cash cow for the industry because it’s when the majority of blockbusters are released.
Steven Spielberg invented the summer blockbuster with Jaws in 1975. It was a cultural phenomenon that changed the summer season forever.
Studios rely on those summer months because kids are out of school and their blockbusters are mostly family entertainment.
But the summer of 2018 was not too “friendly” for these studios.
According to the Hollywood Reporter, it was the second worst summer of the last 25 years.
Think about it. Jurassic Park is already 25-years-old. That should give you a good idea of how long it’s been.
This summer was largely uneventful compared to recent ones.
The Hollywood Reporter also noted that revenue is up but attendance is way down.
“Attendance is another matter, thanks in part to the way the number of people going to the movies is calculated: dividing overall revenue by the average ticket price. (In Europe and other parts of the world, theaters count the actual number of people through the door.)”
Domestically, these were the top earners:
Marvel’s Avengers: Infinity War ($679 million)
Pixar’s Incredibles 2 ($597.1 million).
Jurassic World: Fallen Kingdom ($413 million),
Deadpool 2 ($318.4 million),
Solo: A Star Wars Story ($213.6 million)
Marvel’s Ant-Man and the Wasp ($211.5 million).
Mission: Impossible — Fallout ($194 million),
Hotel Transylvania 3: Summer Vacation ($159 million),
Ocean’s 8 ($139 million)
Mamma Mia! Here We Go Again ($115 million).
Those are pretty pathetic numbers. And when you factor in how much the population has exploded, then you know those are disastrous numbers.
Those are pretty pathetic numbers.
You also have to factor in MoviePass.
MoviePass lets you see movies in theaters at a low cost of $9.99 per month.
And people abused it. They would originally allow members to see one movie per day so long as it’s not IMAX or 3D.
But that business model crashed when people abused it.
That’s when they changed their policy and they had a record amount of people who canceled on them.
MoviePass allowed people on a budget to watch a movie per day in theaters and this summer was still a disaster for Hollywood.
AMC theaters also have their version where it’s $20 per month and you can see whatever movie in any format multiple times a day if you want.
Many people wonder what caused this?
Is there a huge faction of this country that’s sick of Hollywood’s liberal propaganda?
Sick of Hollywood’s liberal propaganda
They cancel Roseanne and simply don’t produce enough working-class content?
Or is it the simple fact that they don’t make good movies anymore.
Year after year, all we get is this sequel and this reboot. It’s boring. It’s dull. They don’t produce movies like they did in the 60’s, 70’s and 80’s anymore.
How many times do we have to watch the same exact story told in a slightly different way?
Maybe the American people are fed up with Hollywood.