You probably remember that Nike commercial starring Colin Kaepernick that shocked nearly everybody simply for the fact that nobody had any idea why the apparel brand would keep a disgraced athlete on its payroll.
The commercial was in celebration of Nike’s 30th anniversary for its “Just Do It” slogan.
And now that Colin Kaepernick commercial just won one of the most coveted awards of the industry.
“Believe in something, even if it means sacrificing everything. Don’t ask if your dreams are crazy. Ask if they’re crazy enough.” Colin Kaepernick obnoxiously adds to the button of a 30th anniversary Nike commercial for the “Just Do It” slogan.
It might be the biggest eye-roll in the history of commercials. Not only is it virtue signaling like the disgraced San Francisco 49ers quarterback is the second-coming of Martin Luther King Jr.; like he’s a martyr, but it’s also obnoxiously asking its audience to choose between sports and your country.
You can watch it here.
When Kaepernick first kneeled for the National Anthem just a little over three years ago, millions of Americans changed the channel because the highly offensive nature of the protest is a slap in the face to anybody who puts their lives on the line for this great country.
You want to protest? Find another way to do it. Nobody would be upset by that but Kaepernick knew this. That’s why he did it.
And that Nike commercial just won an Emmy Award for outstanding commercial on Sunday at the Creative Arts Emmy Awards.
It beat out impressive ads for Netflix as well as Apple’s MacBook , iPhone XS and Sandy Hook Promise.
The “Dream Crazy” commercial, which also referenced star athletes such as Serena Williams, LeBron James, and Shaquem Alphonso Griffin, highlighted people who aspire to go beyond athleticism and be the best in the world at what they do. Go figure. It’s such an annoyingly self-congratulatory commercial.
Although many announced their boycott of Nike’s controversial commercial and some even burned their Nike products – a report from Edison Trends said the company’s online sales grew 31 percent the week the campaign launched. The surge was stronger than the 17 percent increase recorded last year during the same period.
Nike faced even more controversy too when they canceled plans to release a Betsy Ross flag shoe, but Kaepernick’s camp wasn’t happy about it because they said her flag was designed when slavery was going on.
So are we supposed to cancel everybody when slavery was going on? Can we not compartmentalize that good things happened at the time like the Founding Fathers drafting up the United States Constitution?
What about electricity? Yes, electricity was discovered (or invented) when slavery was going on. Are we supposed to call electricity racist?
Do you see how silly it is to condemn everything and everybody because slavery was going on at the time?
But this is the kind of power that Kaepernick thinks he has right now. However, he’s about to find out that he’s just going to be another leaf in the wind because his good “friend” Jay-Z just partnered with the organization he claims blackballed him, the NFL.
Maybe people are finally getting sick of Kaepernick.
Hopefully this Emmy win will be the last of his relevance.