Corporations continue to go “woke.”
Companies have foolishly decided to pander to a tiny audience.
And Bud Light just destroyed its brand with one ridiculous sponsorship.
“Woke” capitalism has been one of the worst developments over the last several years.
Companies have decided to chase a far-left ideology at the expense of their core patrons.
And Bud Light is the latest brand to fall into this trap.
The beer company partnered with radical transgender activist Dylan Mulvaney, commemorating his one year of “girlhood” with a custom-made beer can.
Message to conservative families from @budlight seems to be: We will encourage and even celebrate the erasure of men and women along with all the values you care about. They’ve gone totally woke. Will you ever spend your money with them now? pic.twitter.com/ebtfHUoji3
— Robby Starbuck (@robbystarbuck) April 2, 2023
At first, many pondered if the Dylan Mulvaney commemorative beer can was a joke because the video was released on April Fool’s Day.
“Happy March Madness!! Just found out this had to do with sports and not just saying it’s a crazy month! In celebration of this sports thing [Bud Light] is giving you the chance to win $15,000! Share a video with #EasyCarryContest for a chance to win!! Good luck,” Mulvaney says.
But Anheuser-Busch confirmed the deal.
“Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics and passion points. From time to time we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public,” a spokesperson said.
Backlash from the Right was swift and severe.
Life comes at you fast. pic.twitter.com/GOv3nThMoH
— Tom Bevan (@TomBevanRCP) April 2, 2023
Conservative commentator John Cardillo said, “Who the hell at [Bud Light] thought it was a good idea to make a grown man who dresses like little girls their new spokesperson? Brands have to stop listening to their woke creative teams and get in touch with their consumer demographics.”
Bud Light is gambling that conservatives and center-left liberals who are against the gender madness won’t go so far as to give up beer.
However, several brands have fallen prey to the “get woke, go broke” phenomenon.
Some companies have tried to course-correct after going off the rails.
Gillette razors, whose slogan was “the best a man can get,” put out several commercials decrying so-called “toxic masculinity” by showing a transgender man, (a biological female), shaving “his” face with “his” father.
Much of the “woke” craze is being fueled by giant asset management firms like BlackRock pushing ESG (environmental, social, and governance) scores on companies as bait for investment.
Thankfully, the pushback at the ESG level has begun.
Republican presidential candidate Vivek Ramaswamy co-founded Strive Asset Management, a company attempting to serve as a counterweight to companies that have bended knee to the ESG cult.
Ramaswamy called out Disney specifically, writing, “Over the last year, the Walt Disney Company’s public approval rating plummeted from 77% to 33%, an unprecedented collapse following Disney’s public embrace of controversial political positions in deference to social activists. Strive Asset Management recently became a shareholder of Disney. On behalf of our clients, we write to ask your board a fundamental question: how do Disney’s politicized behaviors advance the economic interests of Disney’s stockholders?”
Bud Light needs to be asked that exact same question.