2020 may have just begun, but while the November General Election is still eleven months away, it is considered by many to be right around the corner.
That means Democratic hopefuls are raising as much money as they possibly can to defeat incumbent President Trump later this year.
But Trump plans to spend this crazy amount of money on Super Bowl advertisements on February 2nd.
Your guess is as good as anybody else’s about who the Democratic nominee for President will be in July when the DNC will officially announce the winner. It was former Vice President Joe Biden in the lead for a while and then it was Sen. Elizabeth Warren for a brief moment.
And despite his heart surgery, Sen. Bernie Sanders has officially taken the lead in the Iowa poll where South Bend, Indiana Mayor Pete Buttigieg had a comfortable lead not too long ago.
Who knows at this point? Despite all of that, Biden is currently the Las Vegas odds-on favorite to become the Democratic nominee.
But it was Judge Judy Sheindlin, of the popular show “Judge Judy,” who endorsed former New York City Mayor Michael Bloomberg late last year even though he wasn’t running.
He must’ve been listening and encouraged because shortly after Judge Judy’s endorsement, Bloomberg entered the race and is outspending his Democratic colleagues by a long shot.
So far, Bloomberg has spent over $100 million on his campaign and plans to spend big on a Super Bowl advertisement. Everybody knows Super Bowl commercial slots are the most expensive ad time of the entire year considering it’s America’s most-watched sporting event.
Not only are you spending a little under $5 million for a 30-second time slot but you also have to spend money on producing the content too.
Bloomberg announced last week he has reserved a 60-second spot during the Super Bowl. It’s unclear whether it will be two 30-second spots or one 60-second spot yet.
But Bloomberg’s campaign staff might be shocked to learn that his biggest competition won’t be any of his Democratic colleagues (or competitors). It’s President Donald Trump who plans to spend $10 million on whatever commercial ad he has planned as well.
With this investment, the Trump campaign isn’t digging too deep in the large piggy bank it has amassed over the last year. The re-election effort and the Republican National Committee announced last week that they raised a combined $463 million in 2019 and had nearly $200 million on hand.
They have also approved plans to spend millions of dollars on outreach to key voting demographics including women, evangelicals, Latinos, and African Americans. The Trump campaign recently launched efforts to target each one.
Trump campaign manager Brad Parscale said in a statement, “The president’s decision to stay aggressive and keep the campaign open after his first election gave us a huge head start on his reelection. Now 300 days out we are throttling up. The president has built an awesome, high-performance, omnichannel machine and it’s time to give it some gas.”
It looks like no other campaign can afford the outrageous costs of Super Bowl ads other than billionaires President Trump and former Mayor Michael Bloomberg. Sen. Bernie Sanders raked in an eye-popping $40-million-plus for his campaign in the fourth quarter of 2019, but would you really spend one-quarter of your donations on a 60-second Super Bowl ad.
Trump and Bloomberg can actually afford it. The others can’t. Bloomberg might just try to buy the Democratic nomination and it looks like it’s feasible because Las Vegas odds already has him in the top-five of Democratic candidates seeking the nomination.
But Trump is the favorite to win for obvious reasons.