As they say about rules and records, they were meant to be broken.
Sometimes there are some records that everyone couldn’t possibly fathom could ever be broken like for instance in 2016 when the Golden State Warriors finished the season 73-9 to beat the Michael Jordan-era Chicago Bulls 72-10 regular-season record.
But there was a monstrous record-breaking moment in Hollywood over the weekend and you’re going to want to know what it was.
In the history of cinema, there have been a lot of insane money draws at the box-office.
“Gone With The Wind” did it first back in December 1939 when it grossed $200 million while it was at the box-office. And you have to remember this was during The Great Depression when most people didn’t have money – of course, ticket prices were incredibly cheap back then.
In fact, by adjusted gross standards “Gone With The Wind” ranks number-one all-time at $1.82 billion according to Box Office Mojo. The next biggest moneymakers in order are “Star Wars,” “The Sound of Music,” “E.T.: The Extra-Terrestrial” and then “Titanic.”
“Titanic” hailed supreme as the biggest moneymaker (without adjusted gross) from 1997 until 2009 when “Avatar” (those dates are when both movies first hit theaters) finally took over. It’s important to note that James Cameron directed both of those movies.
Well, James Cameron was just knocked down a notch because “Avengers: Endgame” has officially taken over the throne.
Marvel Studios boss Kevin Feige gave the word at yesterday’s news-packed Comic-Con panel. Officially, “Endgame” was still behind about $500,00 in global receipts when Feige called the race, money that the film was easily expected to make by today. The mark “Endgame” will eclipse is $2.7897 billion.
And it’s still growing too. “Avengers: Endgame” will probably be in theaters, albeit a lot fewer, for months to come – even after it is available on digital to buy on July 30th.
People still want to see it on the big screen even after owning it. That same thing sort of happened with “Titanic” when it premiered in 1997 and was still in theaters for a year after it was released.
The craziest part is that Disney owns the Marvel Cinematic Universe and CEO Bob Iger acquired it for a measly $4 billion.
Since releasing its first Disney produced Marvel movie in 2012, the company has earned more than $18.2 billion at the global box office. And it’s already on its way to make billions more; not just with the new movies and their box office gross but the digital-on-demand figures will be unprecedented as well. Typically the figure is that VOD makes about two-thirds of the worldwide box office.
At San Diego Comic-Con on Saturday, Marvel announced its upcoming slate of films and TV shows that expand on the 23 movies already in the MCU.
Disney has produced 16 of those films. Paramount distributed “Iron Man,” “Captain America: The First Avenger,” “Thor” and “Iron Man 2″; and Universal distributed “The Incredible Hulk” as part of deals that predated Disney’s acquisition of Marvel.
Nevertheless, Disney is the king of this town and its moves like buying the MCU and officially having the biggest movie of all time that make it obvious.