The NBA is destroying its brand by embracing “wokeness.”
Despite people starved for sports in the middle of the Wuhan virus panic, ratings for the NBA are in the dumpster.
But Michael Jordan just saved the NBA from one disastrous anti-Trump protest.
It’s no secret that prominent NBA figures hate Donald Trump.
Star players like LeBron James, and coaches like Gregg Popovich and Steve Kerr have consistently attacked the president.
The NBA is one of the more “woke” leagues in professional sports, and the owners have catered to virtually all the players’ demands.
In fact, they opted to use the term “governor” instead of “owner” because Golden State Warriors forward Draymond Green believed the word owner connoted slavery.
It’s no surprise that the NBA jumped feet-first onto the far-left activism runaway train that’s hurtling through society.
The NBA plastered “Black Lives Matter” on the court, and allowed players to put social justice messages on their jerseys (except “Free Hong Kong”).
But nobody saw it coming when the Milwaukee Bucks boycotted a playoff game because of anger over the shooting of Jacob Blake in Kenosha, Wisconsin.
Blake allegedly sexually assaulted a woman (whom he is accused of assaulting previously) while trespassing on her property, then resisted arrest when the police tried to detain him.
A police officer shot Blake seven times when he reached into his vehicle where police found a knife.
Because of the radical left anti-police message, the Bucks were compelled to sit out the playoff game against the Orlando Magic.
Suddenly the other teams in the playoffs fell in line, and other teams in other sports followed the NBA off the cliff like lemmings.
The NBA almost destroyed their business entirely by canceling the entire season, a proposal that supposedly got serious traction behind closed doors.
Supposedly LeBron James was pushing to cancel the season, but Michael Jordan allegedly talked the players off the ledge.
NBA beat writer Jackie MacMullan said that Jordan was the “voice of reason” in the meeting.
“Michael is the perfect person to be in this role,” siad a league official who has been privy to discussions on what should happen next. “He’s been a high-profile player who has won championships. He’s also the owner of a small-market team. He has great credibility both with the players and the owners.” By Thursday, the players had indicated that they were ready to move forward with the season.
Despite having been retired for over decade, Jordan is still putting the NBA on his back.
While the NBA has been mired in a ratings tailspin—they’re down over 40% from last year and behind Fox News’s Tucker Carlson—the Jordan-centric docuseries “The Last Dance” drew better ratings for each of its ten episodes than the NBA playoffs have.
The NBA is absolutely killing its brand with their dedication to wokeness.