The Golden Globes is definitely one of the biggest awards shows of the season and when you put a bunch of President Trump haters in the same room together for three hours there are bound to be a lot of prevailing heads desperate to look cool by bashing him.
However, in recent years, the awards show committees consciously tried to make it less political at the behest of many Hollywood elitists who feel it’s their duty to condescend to working class Americans as if those people are eager to hear their opinions.
The only problem with that is most Americans don’t want to hear what they have to say and the proof is in these startling numbers.
It’s obvious that the Hollywood Foreign Press – the organization responsible for the Golden Globes – specifically hired hosts this year who wouldn’t spark controversy. That’s why they chose Andy Samberg and Sandra Oh. Oh might have been a diversity hire as well which makes it doubly positive for them.
To a lesser degree, the Academy does the same thing like they did by hiring Jimmy Kimmel to host for two years in a row. It was like ABC – the network responsible for Oscars’ broadcasting and also for Jimmy Kimmel LIVE – gave him a second chance to be less political, which in all fairness, he was.
This year’s Golden Globes was also advertised as a non-political event and co-host Sandra Oh publicly claimed that she had no interest in bashing Trump, which was probably part of the stipulations in her contract.
Unfortunately for them, they really have no control over censoring the winners who can spew whatever anti-Trump nonsense in their acceptance speeches and therein lies the HFP’s predicament because many people know this is the case. That’s why they refuse to watch.
And this year’s ratings for the Golden Globes hit a new low for them. Deadline reported that last year’s Golden Globes hosted by Seth Meyers – even tempered his leftist political views then – something he’s widely known for, and it still hit a six-year low.
Sunday night’s ratings were five-percent fewer than that which made it a ten-year low.
Deadspin noted, “The 76th Golden Globes snared a 12.7/21 in metered market results.”
Then they went on to say, “In the final ratings, the 2018 Globes hoisted a 5.0 rating among adults 18-49 and 19.0 million viewers, a double digit demo decline from 2017 and the worst the Hollywood Foreign Press Association event had done since 2012.”
Sandra Oh and Andy Samberg were desperate choices to try and save their plummeting ratings. They only get one day a year to score as much of a pay day as possible through the ratings.
One of the biggest things they say about Hollywood is that it’s a business first and foremost. This is no different. That’s why they chose them – to save ratings and hope to bring a more diverse audience considering that Oh is a female Asian American.
The Sunday night awards show aired on NBC right after the NFL Wild Card matchup when the Philadelphia Eagles visited the Chicago Bears and defeated them in a wild finish.
That game garnered a massive 22.9 rating which roughly equates to 25.25 million households and then when the awards show came on, more than half of its audience turned the station or turned the television off entirely.
One of the big ironies though is that this was a record-breaking year at the box office for Hollywood. It featured massive draws from movies like Avengers; Infinity War, Black Panther, Aquaman, Halloween, Incredibles 2, Ready Player One, Ant-Man and the Wasp, Bohemian Rhapsody and Solo: A Star Wars Story.
Some of these movies were even nominated for their respective categories but it still wasn’t enough to get people to tune into the awards show.
There was one person who was the executive producer of The Assassination of Gianni Versace: American Crime Story, who told people to “resist at the ballot box,” which was obviously a superfluous slight at Trump considering that there’s almost still another two years until he’s up for re-election.
Most of these awards shows are desperately trying to pump up their ratings because of the negative political attitudes by their guests and hosts but most of America realizes that it’s too little too late.