American consumers are sick of corporate political lectures.
They just want quality goods and services at a fair price.
Now this beer company that went “woke” just got even worse news.
Bud Light’s death spiral continues after entering into a brand deal with transgender social media influencer Dylan Mulvaney.
On April Fool’s Day, Mulvaney announced the deal with the beer company which made him a commemorative promo can.
One month later, Bud Light remains in a tailspin.
Sales are down an eye-popping 26% and Bud Light’s attempts to appease its core audience have failed.
Anheuser-Busch CEO Brendan Whitworth put out a non-apology apology and two Bud Light marketing execs were put on “administrative” leave.
The company also desperately released two tone-deaf, blue-collar, pro-American commercials.
But now Bud Light is catching heat from liberals.
The Human Rights Campaign (HRC), a far-left LGBTQ organization with considerable power, pressured Bud Light to publicly stand by its support of Mulvaney.
Jay Brown, Senior VP at HRC, wrote in a statement, “In this moment, it is absolutely critical for Anheuser-Busch to stand in solidarity with Dylan and the trans community…However, when faced with anti-LGBTQ+ and transphobic criticism, Anheuser-Busch’s actions demonstrate a profound lack of fortitude in upholding its values of diversity, equity, and inclusion to employees, customers, shareholders and the LGBTQ+ community…This not only lends credence to hate-filled rhetoric, it exposes Anheuser-Busch to long-term business impacts with employees and customers increasingly looking for steadfast commitment to LGBTQ+ corporate citizenships.”
So now Bud Light finds itself stuck between its customers and a political advocacy group with an ideological agenda.
The people aligned with HRC are not Bud Light’s core demographic, but they can use their power to strong-arm companies nonetheless.
The HRC, which backed by billionaire globalist George Soros, gives companies a Corporate Equity Index (CEI) score which can determine how much money gets invested in a company.
According to HRC’s website, the CEI matrix includes Workforce Protections (5 points possible), Inclusive Benefits (50 points possible), Supporting an Inclusive Culture (25 points possible), Corporate Social Responsibility (20 points possible), Responsible Citizenship (-25 points).
Companies are awarded points for being “woke” and docked points for not being “woke” enough.
And this is why so many companies have folded to the left.
Left-wing globalists are throwing around their billions to nudge society in the direction they want and Bud Light got caught in the crosshairs.
Hopefully other corporations haven taken note and will stay out of the culture wars altogether.