Leftists are infusing their radical politics into everything.
Now television commercials are preaching progressive talking points to viewers.
And another company went full “woke” with one insane move.
“Woke” capitalism might be the most eye-rolling development of the radical progressive movement.
Companies are promoting leftist ideas through brands that should not be politicized at all.
Now M&M’s candy announced that the brand will be getting more “inclusive,” which is a glaring leftist buzzword.
Inclusivity is part of the DIE religion (diversity, inclusivity, equity) that is monomaniacally obsessed with reshaping society in a neo-Marxist framework.
Not even candy is safe from the Left.
Mars, Inc.—the company that owns the M&M’s brand—says that the mission is to pursue a “global commitment to creating a world where everyone feels they belong and society is inclusive.”
Apparently multicolored candy that’s been around for 80 years wasn’t inclusive enough.
Mars added that it wanted to raise the “sense of belonging for 10 million people around the world by 2025.”
The Left are unrelenting, they want every nook and cranny of society to be infused with their politics.
M&M’s answer for increased inclusivity includes replacing the green M&M’s go-go boots with hipster sneakers.
Green M&M is now spouting slogans on the website; the candy persona stated that she loves “being a hypewoman for my friends…I think we all win when we see more women in leading roles, so I’m happy to take on the part of supportive friend when they succeed.”
The madness doesn’t stop there.
The brown M&M announced her credo as, “Not bossy. Just the boss.”
Mars said in a statement that the new woke M&M’s will have “an updated tone of voice that is more inclusive, welcoming, and unifying, while remaining rooted in our signature jester, wit and humor.”
In other words, they will be humorless and witless because those traits have come to define woke comedy.
Cathryn Sleight, Chief Growth Officer for the company, said of the new direction, “As one of the world’s most iconic candy brands…who better to commit to a world with more moments of fun by increasing a sense of belonging around the globe than M&M’s?”
This is the progressive mindset at work.
They want—and need—their ideology to be pervasive throughout culture.
Many brands have gone down this woke path, and it has been a failure.
Uncle Ben, Aunt Jemima, Mrs. Butterworth’s, and Land O’Lakes are just a few brands that nixed their long-time logos in the name of progressivism.
Gillette, a company that makes razors for men, ran a national commercial that portrayed masculinity as toxic.
Some of the “toxic” behavior in the commercial included young kids rough-housing in the backyard, and a man attempting to talk to an attractive woman that walks by on the street.
Many companies have fallen into the “get woke, go broke” pitfall.
M&M’s could be next if they push the inclusivity agenda too hard.