The biggest rule in television is that nobody makes money without advertisers, so when the budget supersedes advertising profits, the show gets cancelled.
Big time conglomerates always go after the highest-rated shows that also attract their key demographic, but now those companies are realizing it’s become an endorsement of that show’s content.
And for that exact reason,several companies ditched this Trump-hating show for a second straight week.
TBS’ Full Frontal starring Samantha Bee is probably on the verge of being cancelled. A few weeks ago, Bee called Ivanka Trump a “feckless c*nt” during an opening segment.
Companies like Autotrader and State Farm pulled their ads for the following week after the outrage it spurred.
And now, according to a report from NewsBusters, only six advertisers were slotted for the second straight week, which included Playstation 4, TripAdvisor, and Wendy’s.
But for two weeks in a row,Full Frontal has lost big-time national sponsors like Taco Bell, Apple, Haagen Dazs, and Jim Beam.
In response to the controversy she created, Bee attempted to apologize on her show, saying,
“A lot of people were offended and angry that I used an epithet to describe the president’s daughter last week. It is a word I have used on the show many times trying to reclaim it. This time I used it as an insult. I crossed the line. I regret it and I do apologize for that.”
“I want this show to be challenging and I want it to be honest. I never intended it to hurt anyone, except Ted Cruz. Many men were also offended by my use of the word… I do not care about that. I hate that this distracted from more important issues.”
Of course liberals everywhere celebrated her “apology”.
Samantha Bee's 50% apology, 50% go-fuck-yourself was dead on.
— Mark Harris (@MarkHarrisNYC) June 7, 2018
No apology to Ivanka or Trump. No apology to men who said they were offended. I’m good with that. 2/2https://t.co/tgqHTeOU2n
— Colleen Kennedy (@PoliticalCBK) June 12, 2018
Samantha Bee’s apology is absolutely perfect. She’s sorry for hurting women who associate the word ‘cunt’ with traumatic experience, but not for hurting the feelings of men bemoaning the death of civility. Basically, I want to be her when I grow up.https://t.co/NK3P0HPkAJ
— rory / lou is a lesbian (@lesblanchett) June 7, 2018
But for many advertisers, it was too little to late—TBS should’ve stepped in and forcibly removed her from the show or at least issued a proper apology if they wanted to avoid losing advertisers.
Of course, this wasn’t the first time Bee was completely out of line.
On one episode in March of 2017, Bee made fun of a man for having “Nazi hair” when in fact he had terminal cancer.
We deeply apologize for offending you and @_that_kyle. We only learned of his condition today & have removed him from the piece
— Samantha Bee (@iamsambee) March 9, 2017
Bee could be radioactive at this point, and the advertisers want nothing to do with it.
Do you think TBS should cancel Full Frontal?
Let us know in the comments below.